Franchise: The Golden Arches in Black America 2021
WINNER • 2021 PULITZER PRIZE IN HISTORY
The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America.
Just asThe Color of Lawprovided a vital understanding of redlining and racial segregation, Marcia Chatelain’sFranchiseinvestigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power―economic and political―and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice. 8 chapter openers
WINNER • 2021 PULITZER PRIZE IN HISTORY
The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America.
Just asThe Color of Lawprovided a vital understanding of redlining and racial segregation, Marcia Chatelain’sFranchiseinvestigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power―economic and political―and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice. 8 chapter openers
WINNER • 2021 PULITZER PRIZE IN HISTORY
The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America.
Just asThe Color of Lawprovided a vital understanding of redlining and racial segregation, Marcia Chatelain’sFranchiseinvestigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power―economic and political―and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice. 8 chapter openers
Publication Date: January 7, 2020
ISBN-10 : 1631493949
ISBN-13 : 978-1631493942
Author: Marcia Chatelain
Publisher: Liveright
Pages: 336
